Pollux was commissioned to recreate the concept stores of the clothes brand: Lilith. The purpose was to create a space that was both feminine and nostalgic, reflecting the brand’s values.
The studio worked on all the stores of France, Nantes, Aix, Paris, Nice… I worked on the concept store in Lille, following the bill of specifications.
The place was located in the old part of the city, with a nice wooden façade. It was already a clothes store. The space was a narrow, rectangular shape, with a low ceiling. We first redesigned the space organisation, by making a pleasant area, more airy. The light enhanced the brightness. We preserved the industrial staircase, and placed the till close to it, in the centre of the store. All the clothes rails were already created for the brand. We placed them along the wall. The dressing room and till were designed exclusively, in the spirit of Charlotte Perriand works.